Weekend Recap: Operation Wildfire
This turned out to be an extremely eventful week, not only because of the long-awaited release of my new album, but also because I learned a lesson on just how powerful (and intimidating) social networking can really be, and how difficult it is to “sell” yourself online. I’ve always been fascinated by how people use social networks to get attention and build awareness. Although I’ve been part of the “social web” since 2006 (when I created my first MySpace profile), I never really “got” social networking; especially the concept of taking something viral. As a musician, I understood that I needed the Web nowadays to make a name for myself, but I never understood how, nor did I realize how much time and effort went into making that possible....
Smartphones: 21st century Tamagotschis?
If I ever needed proof that the smartphone is quickly becoming the 21st century’s version of the Tamagotchi (those widely popular and extremely annoying “digital pets” from the 90′s), I found it on Saturday while waiting to catch my train back home. On a beautiful, warm, bright Saturday morning, I was shocked and intrigued by just how many people I witnessed (myself included) hunched over, faces buried in the tiny screens occupying the palms of their hands. Based on my very unscientific observations, it’s quite easy to tell which type of current smartphone people are using: - If they’re hunched over while flicking with their left or right index finger in different directions, or sporadically rocking from side to side or forwards and...
